Danone
Showcasing a one-of-a-kind company conference
Video Production for Danone UK’s 1000-person Conference at the ICC Wales
Danone, one of the world’s leading global food and beverage manufacturers, and famous for such brands as Activia, Evian and Cow & Gate, brought almost 1,000 UK & Ireland employees together in November 2024 to the impressive International Convention Centre in Wales.
Following the success of Matchbox Film Co team capturing Danone’s 2023 conference at Silverstone, the Danone team knew they were in safe hands with Bath and Bristol’s number one video production company (according to Google).
A unique event deserves to be immortalised – and that’s exactly why Danone decided to partner once more with Matchbox Film Co for this event. The challenge, as with the year before, was to capture the vibe, passion and energy from this 3 day event through video.
Throughout the conference, the 5-person Matchbox Film Co crew team worked tirelessly to not only cover a huge range of different activities taking place across the ICC’s 4000 square meters of exhibition space, but also produce same-day edits recapping the highlights of events that had taken place each day. These brief, but engaging, end-of-day recap videos were shared with the entire business, allowing them to see what other teams had been up to, relive memorable moments, and ensuring that the entire business stayed connected to the business’ core purpose throughout the event and beyond.
Scroll down to watch the film 🔥
Matchbox Film Co’s team of skilled producers, event videographers, drone operators and video editors worked hand in hand closely with the event & internal comms teams at Danone to pick out and document the key sessions, guest speaks, and interactive sessions across the three days. By calling on Matchbox Film Co’s experience of shooting events, their knack for building a story of an event in the edit, and their technical proficiency with cameras, lighting and audio, the Matchbox Film Co team was able to create content that not only succinctly summarised the key moments across the three days, but also conveyed the enthusiasm, passion and energy of Danone’s employees at the their conference.
The feedback on the same-day edits that Matchbox Film Co put together during the daily wrap-up session proved to be a useful medium for keeping the engagement and motivation of attendees across the three days, as Danoners were able to quickly view each day’s highlights and share them with internal colleagues who may not have been able to attend certain sessions or workshops. These videos also served as powerful assets to to reinforce the driving themes and messages from the conference, ensuring that the impact from the event continues to be felt well beyond the closing seminar on day 3.
Watch the hero film here 🔥
As well as the same-day edits put together by an on-site editor each day, the Matchbox Film Co team also produced a full-length conference event film (accompanied by a 2 minute trailer) that was shared internally with the business post-event to not only remind Danoners of the key messages and themes of the event, but to also let them relive what was a truly unique event!
This six minute film, narrated by Danone employees through a mixture of live-recorded audio from keynote speeches, run and gun vox pops, and sit down interviews, showcases the best moments from the three day conference. The film serves as a lasting reminder of the valuable insights gained by attendees at the event, as well as serving as a reminder of the event’s success,
The hero film from the event was meticulously woven together to reflect the company’s brand identity and core values, whilst incorporating the key messaging from the event as well as unique visual elements put together by Matchbox Film Co’s in-house editing team. By being Danone’s strategic video partner, the final film not only aligned with Danone’s goals from the event, but also effectively communicated the conference’s key takeaways in an engaging and succinct video format
Key Takeaways
- Danone partnered with Matchbox Film Co on the back of a highly successful event the previous year at Silverstone
- Matchbox Film Co filmed & edited same-day fast-turnaround video edits recapping key moments of each day of the confernece, keeping attendees engaged and informed throughout
- The team’s expertise in storytelling, coupled with their technical proficiency in video editing, allowed them to create content for Danone that accurately depicted the the energy and passion displayed by employees at the event
- Post event, Matchbox Film Co produced a full-length event wrap-up film, coupled with a shorter 2 minute teaser, showcasing the key moments from the 3-day event, and reinforcing key messages
This collaboration between Danone and Matchbox Film Co – the third in three years – demonstrates the importance of partnering with an experienced video production company for your large-scale corporate events. When the event has been months, or even years in the planning, you need a team you can trust will deliver under pressure.
Do you have an upcoming conference or event and want to partner with the best in the biz?
Behind the scenes with Matchbox Film Co
Let’s work together?
We’ve built a team of skilled professionals who share a passion for storytelling and a commitment to delivering exceptional results.
Our studio is a space where creativity thrives, and ideas come to life.
We understand that every brand is unique, and we approach each project with fresh eyes and an open mind.
Whether you’re looking to create a corporate video, social media content, or an animated explainer, we take the time to understand your goals and develop a strategy that aligns with your vision.
info@matchboxfilmco.com