Kamado Joe x Pub In The Park
Branded content & social media video production
Premier Inn’s
Kicking duvet hogging out of bounds with DU-VAR tech
Premier Inn’s DU-VAR Campaign: Video Content Creation for Anti-Duvet Hogging Initiative
When Premier Inn, a leading UK hotel chain, embarked on their innovative DU-VAR campaign to tackle the issue of duvet hogging, they turned to Matchbox Film Co. to create compelling video content that would effectively communicate the initiative’s message and engage their target audience. Matchbox Film Co., known for their expertise in crafting high-quality, creative video content, collaborated closely with Premier Inn to understand the campaign’s objectives and develop a strategy that would resonate with the hotel chain’s guests and social media followers.
The introduction of DU-VAR coincides with the upcoming football season in 2024, as Premier Inn’s research found that 10% of fans struggle to sleep the night before an important match. With over 800 hotels across the UK and Germany expected to welcome numerous football fans this summer, Premier Inn aims to ensure a good night’s sleep for all guests.
The team at Matchbox Film Co. produced a series of short, entertaining videos that showcased the DU-VAR technology in action, highlighting its ability to detect and alert duvet-hogging partners in real-time. The videos featured relatable scenarios, making them highly shareable on social media platforms and increasing the campaign’s reach
Tamara Strauss, Customer Director for Premier Inn, emphasized the importance of the initiative: “Millions of hours of sleep are lost to duvet-hogging each year, with 12% of Brits kept awake by the habit every single week, so we knew it was time to step in and help the nation rest easy with DU-VAR, which helps identify which partner is most guilty of this sleep-stealing habit!”
Key Takeaways
- Key Takeaways
- Matchbox Film Co. collaborated with Premier Inn to create engaging video content for the DU-VAR campaign
- The team produced short, entertaining videos showcasing the DU-VAR technology and promoting the limited-edition duvet cover giveaway
- Matchbox Film Co.’s professionalism, creativity, and attention to detail resulted in content that effectively supported the campaign’s objectives
- The partnership highlights the importance of working with a skilled video production company to create content that elevates a marketing initiative
The collaboration between Premier Inn and Matchbox Film Co. demonstrates the importance of partnering with a skilled video production company to create content that not only complements but also elevates a marketing campaign. By delivering engaging, high-quality videos, Matchbox Film Co. helped Premier Inn connect with their audience, raise awareness about the DU-VAR technology, and strengthen their position as a brand that understands and addresses their guests’ needs.
Let’s work together?
We’ve built a team of skilled professionals who share a passion for storytelling and a commitment to delivering exceptional results.
Our studio is a space where creativity thrives, and ideas come to life.
We understand that every brand is unique, and we approach each project with fresh eyes and an open mind.
Whether you’re looking to create a corporate video, social media content, or an animated explainer, we take the time to understand your goals and develop a strategy that aligns with your vision.
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